With more than 30 years of experience leading complex commercial initiatives, Dan has a strong track record of turning strategy into measurable results. His work spans B2B, B2B2C, and B2C environments and includes building high-impact loyalty and customer engagement programs, leading product launches and channel strategies that generated hundreds of millions in new revenue, and scaling direct-to-consumer and digital initiatives that reached tens of millions of customers and drove millions of new users. He is particularly effective at aligning marketing and sales teams around clear priorities, measurable outcomes, and sustainable growth.
Dan has also guided organizations through significant change, including acquisitions, integrations, divestitures, and large-scale rebrands. He brings a steady, pragmatic approach to ensuring Day One readiness, minimizing disruption, and capturing value quickly—whether through cost optimization, revenue acceleration, or improved commercial effectiveness.
Dan works with growing small to mid-sized businesses preparing to scale, larger organizations focused on digital engagement or monetization, and leadership teams navigating periods of transition. He brings proven playbooks, data-driven rigor, and practical execution to deliver fast, measurable ROI—without the cost or commitment of a full-time executive.
Outside of work, Dan lives in Minneapolis with his wife and three college-aged children. He is the author of Us Against Breast Cancer, co-founder of a dads’ advocacy organization, and has led community initiatives supporting families in need.